7 Most Common Issues in Your Sales Funnel From Top to Bottom

79% of leads disappear forever because of a terrible customer journey.

Here's the 7 most common issues in your sales funnel from top to bottom (and how to fix them):

1. Traffic

This is at the very top of your funnel. Without a consistent flow of traffic in, you'll get very few sales at the bottom.

You fix this with better:
• Influencer Sponsorships
• Social Media Content
• Facebook Ads
• Google Ads
• TikTok Ads
• SEO

2. Targeting

Targeting and attracting the wrong kind of traffic is almost as bad as nothing at all. They have 0 interest in you at all.

You fix this by:
• Clearly defining your ideal customer
• Accurately knowing their fears & desires
• Show how you solve their problems

3. Copywriting

Copywriting is crucial from top to bottom of your funnel. Leads vanish if they see no value from you.

To fix this:
• Write about benefits, not features
• Write directly and simply instead of being clever
• Write about customer problems and how you fix them

4. Call To Action (CTA)

None of this matters if a lead doesn't know what to do next. You'll lose them for someone else that'll help them.

To fix this:
• Give one CTA at a time
• Be clear about the value of the CTA
• Use strong verbs that evoke dread, fear, or happiness

5. Nurture

Turning leads into customers is like relationships.

You don't ask for marriage after the 1st, 2nd, or 3rd date. You're still strangers.

To fix this:
• Deliver free content
• Build familiarity over 8+ touchpoints
• Send tailored messages with 0 expectations

6. Communication

Most companies are terrible with communication. They take too long or never at all.

A lead will forget you quickly.

To fix this:
• Use email automation
• Send S-tier content moments after they CTA
• Continue reaching out if they're unresponsive (with value)

7. Conversions

This is what matters most.

Failing here costs time, money, and resources.

To fix this:
• Create a better offer
• Experiment with different copy
• Analyze & improve each step of the funnel
• Spend more time with customers & learn why they chose your product

TL;DR - 7 Sales Funnel Issues (& how to fix them)
1. Traffic
2. Targeting
3. Copywriting
4. Call To Action
5. Nurture
6. Communication
7. Conversions

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